Grab yourself a big cup of coffee, and maybe a pen & paper to take some notes, cause this blog post is a good one, friends. I am so excited to continue this series of featured vendor posts, by highlighting an incredibly talented stationer & graphic designer, Alex Sidun, of Summit and Sage. I first got connected with Alex when I had the absolute pleasure of taking her engagement photos (check out their perfect dreamy Deep Cut Gardens engagement session here!! I’m obsessed.), and instantly was drawn to her sweet personality and the contagious joy that her and her fiance, Chris, share. But on top of all that, this girl is so creative and talented – I’m in LOVE with her invitation & design work! Alex’s invitation suites are so beautiful and unique, I honestly can’t enough. I’m blown away by basically everything she does! (Just keep on scrolling to see some of her work, and you’ll be hooked too, I promise!) Alex is a wealth of knowledge on all things paper products + invitations! From how to make your invitation suite “feel like you”, to how to mail your invites safely by hand canceling your stamps, this article she wrote is chock FULL of great tips and insight on your wedding stationery!
Alex, thank you so much for sharing all of this amazing information and your jaw dropping work! You are seriously the BEST and I’m so grateful for you! xoxo
All stationery photos courtesy of Alex Sidun.
“It’s just a piece of paper”
“Won’t it just get thrown in the trash?”
“Why would I pay that much for a stack of papers?”How many times have we heard these things? Heck, I used to find myself thinking these things when I first started – “Do I really think they’ll pay that for invitations?” But now, I think if you truly understand the value of what is actually being sent to your guests, then the answer is “Yes! Yes Yes and Yes!” So, if not pieces of paper, what are wedding invitations?
The most important thing about a wedding is the invites….. just kidding! The most important thing is of course celebrating your love together with all of your favorite people! But in order to get them there, you have to send out invites (which makes them preeeetty important, right?)
Planning a wedding is fun, and you should look back on this time with nostalgia thinking about everything that went into that blur-of-a-day that started the rest of your forever. But let’s be honest y’all… it can also become exhausting and stressful! You’re going through this crazy process that you’ve never really prepared for and won’t (knock on wood) really ever go through again. Insert me! A stationer is one of those people who is there to use their knowledge and skills to take at least some of that burden and make this process a little bit easier and more enjoyable!
As brides (and grooms) we spend a lot of time and money curating every detail for our Big Day. From the florals to the music, the linens to the cake, from your dress to the perfect shade of eye shadow, every little piece is carefully curated for a cohesive overall look that is uniquely yours. We take it for granted when we are immersed in everything wedding, day in and day out. Unless someone is planning the wedding with you or you fill them in everyday as you make all those small but important decisions, they really don’t know what to expect.
You may be able to get a bang for your buck on a typical wedding-invite-to-go website, but will it really set the mood for you wedding day accurately? Will it perfectly capture the essence of you and your fiance? Probably not. Think about it – you’re off planning this incredibly formal, wintry white, romantic affair, yet all your guests receive is a thin piece of card stock that was printed at Staples. Some of them may be surprised when they walk into the venue a few months later and find such a formal wedding.
The entire point of invitations is to give your guests a glimpse into what they can expect from your wedding. I like to call them the map to your wedding. A lot of people dismiss invitations and save the dates because they aren’t a part of the actual wedding day. When in reality, they are the only information your guests will receive about your wedding throughout the entire planning process! They are the first impression of your wedding, a peek into what you’ve been working so long and hard on, the first big chance you have to share your love story with the world.
Aside from being a map to your wedding, your invitations should tell a story. When I ask my potential clients the question “What is most important about your wedding?”, the best answer I could hear is: “We want it to feel like us!”
My favorite part about the custom design process is understanding your story and branding your stationery just for you. I want to know how you met, how he/she proposed, what makes you unique, what’s going on to make your wedding feel like you. I use a questionnaire to start this process, and before any physical work begins on your suite, I assemble a mood board, color palette, and sketches to brand your suite (and your wedding) from the get-go. A stationer can help you nail down the aesthetic for your wedding if you haven’t yet, which is something that will be valuable throughout the rest of your wedding planning process. Your save the date, invitation suite, and day-of stationery can be a big part of the overall feel, one that can help tie up all the loose ends, as well as help guide your guests through the entire event with ease.
Another important piece of your wedding stationery is the custom art – monograms/crests, maps, venue paintings, portraits that are unique to you and your fiance. These elements can serve as keepsake art pieces for your guests. They can also be a part of your wedding in other ways such as signage, napkins, koozies, welcome bags, guest books, programs, thank you cards, etc.
Now, all of a sudden, that “stack of paper” is a story, a map, a keepsake and a piece of art all in one! Remember the last time you went to visit a friend who had all those save the dates and invites still hanging on their fridge? While invitations make the first impression for your wedding, they can also serve to preserve the memory of your special day for years to come.
Summit and Sage – Alex Sidun